MasterCard has appointed Carat as its global media agency. Incumbent UM has however clung onto the Latin America market.
Reported on Adweek, the other contenders include Omnicom’s PHD, Publicis Groupe’s MediaVest, a team from WPP Group’s GroupM led by Mediacom, and Interpublic Group’s UM.
The review was launched shortly after MasterCard’s new chief marketing officer Raja Rajamannar (pictured) joined the company. Sources put global spending at more than US$200 million.
In the U.S. alone last year, MasterCard spent nearly US$105 million in media, according to Nielsen. (That amount does not include Internet spending or business-to-business marketing.)
The review was part of MasterCard’s regular reviews. MasterCard could not be reached at the time of writing.