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Mashable to shutter Asia Pacific operations

Mashable has discontinued its Asia operations, based in Singapore. This was according to a Channel NewsAsia report, which added that the office is currently being led by Victoria Ho, and is made up of two other employees currently. Marketing has reached out to Mashable for comment.

A quick check by Marketing found Twitter posts of former writers at Mashable revealing that they were laid off. In Singapore, Ho, who is the editor, hinted at the move while thanking Mashable colleagues for her time in the company. Read the full tweet here:

The move follows the recent acquisition of Mashable by Ziff Davis for around US$50 million, which also resulted in around 50 layoffs according to reports by TechCrunch and CNA. This also comes as the publication looks towards refocusing on technology topics.

Ziff Davis is an American publishing and internet company which is also a subsidiary of tech company j2 Global. It currently manages online publications such as PCMag, IGN, Everyday Health and AskMen, to name a few.

Mashable was founded in 2005 by current CEO Pete Cashmore. It started out as a tech blog and eventually grew to become a global media company centred around technology. Just in March last year, Time Warner’s Turner led a US$15 million funding round for the company. According to a press statement issued at the time, the investment includes a partnership for video production, technology and advertising opportunities between the two companies.

This came at a time where traditional networks were too investing their dollars in social and digital media sites. In November last year, NBCUniversal injected US$200 million into Buzzfeed.

The news arrives at a challenging time for digital online publishers. Just last week, Buzzfeed also unveiled that it would be laying off around 100 employees in the US and restructuring its advertising sales operation. This was “amid a tough digital media market”, according to reports. The cuts reflected about 8% of staff.

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