Marriott rebrands in younger light [GALLERY]

Marriott International, which owns properties like The Ritz-Carlton, Courtyard and Renaissance, tweaks its brand for Marriott Hotels and Resorts for younger business travellers, who the brand didn’t focus on in previous campaigns.Dubbed "Travel Brilliantly", the campaign, set to debut tonight on sites like Hulu, Mashable and Delta.com, includes commercials in 30 and 60 seconds featuring travellers checking in from a plane and taxi, attending meetings with interactive screens and swimming in the hotel’s Thai properties.Digital, print and mobile pushes will compliment a new website, logo and a shortened name for the brand – from Marriott Hotels and Resorts to simply Marriott Hotels.The group is targeting to spend US$30 million for the new global campaign, including public relations and outreach this year. Another $30m will be spent in 2014 and 2015.[gallery link="file" ids="17023,17024,17025,17026,17027"]