Marriott International announced that Alethea Lam has assumed the position of vice president, communications for Asia Pacific. She is based out of Marriott’s Asia Pacific continent office in Hong Kong.
In her new role, Lam is responsible for the company’s internal and external communications, including corporate reputation and crisis management.
Additionally, she will provide strategic counsel to Marriott’s over 550 operating hotels in Asia Pacific; and is also a member of the APAC leadership team.
Prior to this appointment, she was director of corporate communications for Starwood Hotels & Resorts Asia Pacific, where she was based in Singapore.
“Effective communication with our various stakeholders both internally and externally are high priorities, especially given the new portfolio of brands. I am delighted to have Alethea join this important position given her extensive experience in driving high impact brand communication and corporate communication strategies across a multitude of industries,” said Peggy Fang Roe, chief sales and marketing officer of Marriott International Asia Pacific.
“I am constantly inspired by the travel industry and am thrilled to take on this critical role. This role will allow me to leverage my broad regional experience and the expertise of our teams to drive meaningful communication strategies in this ever- changing media landscape,” said Lam.