Finalists

Havas Hong Kong

Create your pitch
Brand:  adidas Hong Kong
Agency:   Havas Hong Kong

Initiative

Agency:   Initiative

Accenture Interactive, Greater China

AIA Connect
Brand:  AIA International
Agency:   Accenture Interactive, Greater China

Fimmick CRM

Redefining Prestige with Data
Brand:  Puyi Optical
Agency:   Fimmick CRM

Initiative

LEGO®LIFE: Kids-safe Social Networking Platform
Brand:  LEGO
Agency:   Initiative

LKF Xcite

Lan Kwai Fong Hong Kong WeChat Mini Program
Brand:  Lan Kwai Fong Group
Agency:   LKF Xcite

PRIZM

Dior Event System Development
Brand:  Dior
Agency:   PRIZM

Carat Media Services Hong Kong

The Beauty Begins The Beauty Lasts
Brand:  Sony Corporation of Hong Kong
Agencies:   Carat Media Services Hong Kong, The Right Side

Initiative

Apple, Apple, Somersby Apple!
Brand:  Carlsberg
Agencies:   Initiative, DDB Group Hong Kong

Havas Hong Kong

Kotex "MOL"
Brand:  Kimberly-Clark Hong Kong
Agency:   Havas Hong Kong

McCann Worldgroup Hong Kong

Probably the Smoothest Beer in the World
Brand:  Carlsberg Hong Kong
Agency:   McCann Worldgroup Hong Kong

Uth Creative Group

OPTICAL 88 30th Anniversary Campaign - Wear Your Beautiful Life
Brand:  OPTICAL 88
Agency:   Uth Creative Group

UA Cinema Circuit

Diversity in Harmony – Movie-going Accessible to All
Brand:  UA Cinemas
Agency:   UA Cinema Circuit

Edelman Hong Kong

Grounds for Joy
Brand:  Starbucks Hong Kong
Agency:   Edelman Hong Kong

Sinclair

FWD x Special Olympics: Empowering people to live their lives to the fullest
Brand:  FWD
Agency:   Sinclair

Madbox Communications

Maxim’s Friendly Restaurant Campaign
Brand:  Maxim's Group
Agency:   Madbox Communications

PRIZM

Give A Smile AR Campaign
Brand:  A.S. Watsons
Agency:   PRIZM

NEO

Let "Taste Data" automate Your Next Nespresso
Brand:  Nespresso
Agency:   NEO

Havas Hong Kong

Create Your Pitch
Brand:  adidas
Agency:   Havas Hong Kong

HK01 Company

“Craft Your Hong Kong” Concert
Brand:  HK01 Company
Agency:   HK01 Company

REPRISE

La Roche-Posay Parents Academy
Brand:  L'Oréal Hong Kong
Agency:   REPRISE

TBWA\ Hong Kong

Raise A Saver
Brand:  Standard Chartered Bank
Agency:   TBWA\ Hong Kong

Boxing Promotions

The Moon Rabbit Lumiere
Brand:  China Hong Kong City, Lee Tung Avenue
Agency:   Boxing Promotions

Initiative

LEGO®LIFE: Kids-safe Social Networking Platform
Brand:  LEGO
Agency:   Initiative

Guru Online

AlipayHK NEXT Store
Brand:  AlipayHK
Agency:   Guru Online

Havas Hong Kong

Create Your Pitch
Brand:  adidas
Agency:   Havas Hong Kong

Olympian City

Doraemon Sceret Gadgets Laboratory @ Olympian City
Brand:  Olympian City
Agency:   Olympian City

As One Interactive

AIA 100 ・ Water Curtain
Brand:  AIA International
Agencies:   As One Interactive, T Creative

C3 Project Management

The Spirit of Christmas
Brand:  Lee Tung Avenue Management Company
Agencies:   C3 Project Management, Make It Loud

Grey Advertising Hong Kong

Sham Shui Po – Every Bit of Local QR Code
Brand:  Hong Kong Tourism Board
Agency:   Grey Advertising Hong Kong

Havas Hong Kong

The Poovolution
Brand:  Kimberly Clark Hong Kong
Agency:   Havas Hong Kong

Sunny Idea (HK)

Oatly Social Gallery
Brand:  Oatly Hong Kong
Agency:   Sunny Idea (HK)

Green Tomato

DBS Live more, Bank less
Brand:  DBS Bank (Hong Kong)
Agencies:   Green Tomato , Sanuker Inc

MediaCom

eclipse = ekiss (Eclipse Occasion Campaign)
Brand:  Mars
Agency:   MediaCom

OMD Hong Kong

PROMAMA e-Learning Module
Brand:  Wyeth Nutrition
Agency:   OMD Hong Kong

Uth Creative Group

OPTICAL 88 30th Anniversary Campaign - Wear Your Beautiful Life
Brand:  OPTICAL 88
Agency:   Uth Creative Group

Webs S’up Production Company

Joy to the Walk
Brand:  Fashion Walk
Agency:   Webs S'up Production Company

Boxing Promotions

The Moon Rabbit Lumiere
Brand:  China Hong Kong City, Lee Tung Avenue
Agency:   Boxing Promotions

As One Interactive

AIA 100 ・ Water Curtain
Brand:  AIA International
Agencies:   As One Interactive, T Creative

Havas Hong Kong

Create Your Pitch
Brand:  adidas
Agencies:   Havas Hong Kong, LORE

REPRISE

La Roche-Posay Parents Academy
Brand:  L'Oréal Hong Kong
Agency:   REPRISE

Sunny Idea (HK)

We Are More
Brand:  Fonterra Brands (Hong Kong) Limited
Agencies:   Sunny Idea (HK), The Puzzle Marketing & PR, MediaCom Hong Kong

Cheil Hong Kong

Samsung Cafe
Brand:  Samsung Electronics Hong Kong
Agency:   Cheil Hong Kong

Grey Advertising Hong Kong

Old Town Central - Interactive Art Projection
Brand:  Hong Kong Tourism Board
Agency:   Grey Advertising Hong Kong

Guru Online

AlipayHK NEXT Store
Brand:  AlipayHK
Agency:   Guru Online

Olympian City

Doraemon Secret Gadgets Laboratory @ Olympian City
Brand:  Olympian City
Agency:   Olympian City

What If

Shiseido Beauty Reimagined Tour
Brand:  Shiseido
Agency:   What If

CMRS Digital Solutions

Social Paddling
Brand:  Sun Life Hong Kong
Agency:   CMRS Digital Solutions

Accenture Interactive, Greater China

Create Your Pitch
Brand:  adidas Hong Kong
Agency:   Accenture Interactive, Greater China

Initiative

LEGO®LIFE: Kids-safe Social Networking Platform
Brand:  LEGO
Agency:   Initiative

ULTD

Basic Law Internet Game 2018 (3D Hiking Game)
Brand:  Constitutional and Mainland Affairs Bureau
Agency:   ULTD

REPRISE

Coca-Cola City-wide TETRIS Viva
Brand:  Coca-Cola
Agencies:   REPRISE, UM

DDB Group Hong Kong

Shake N' Dip
Brand:  MHK Restaurants
Agency:   DDB Group Hong Kong

All Day Breakfast Creative Boutique

“There’s a dream; there’s a way” – “King Maker” Launch Campaign
Brand:  ViuTV
Agency:   All Day Breakfast Creative Boutique

DDB Group Hong Kong

Shake N' Dip
Brand:  MHK Restaurants
Agency:   DDB Group Hong Kong

REPRISE

Free as a Birdie
Brand:  Birdie Mobile
Agencies:   REPRISE, UM

Tula

It’s a Bank in My Hand
Brand:  Citibank(Hong Kong)
Agency:   Tula

All Day Breakfast Creative Boutique

“There’s a dream; there’s a way” – “King Maker” Launch Campaign
Brand:  ViuTV
Agencies:   All Day Breakfast Creative Boutique , Wavemaker

mcgarrybowen Hong Kong

Plan Simple - Gen Y
Brand:  Manulife
Agency:   mcgarrybowen Hong Kong

REPRISE

Free as a Birdie
Brand:  Birdie Mobile
Agencies:   REPRISE, UM

Spoon Digital

SWIPE EX Literature of Mindful Cleaning
Brand:  SWIPE
Agency:   Spoon Digital

Uth Creative Group

Dove Mega 2018 - Appreciate Don’t Adjudicate
Brand:  Unilever Hong Kong
Agency:   Uth Creative Group

Initiative

LEGO®LIFE: Kids-safe Social Networking Platform
Brand:  LEGO
Agency:   Initiative

Mindshare Hong Kong

Love is All Around at Lee Gardens
Brand:  Hysan Marketing
Agency:   Mindshare Hong Kong

Metta Communications

ANESSA Autumn/Winter 2018 Campaign
Brand:  SHISEIDO Hong Kong
Agency:   Metta Communications

ULTD

Basic Law Internet Game 2018 (3D Hiking Game)
Brand:  Constitutional and Mainland Affairs Bureau
Agency:   ULTD

Vpon Big Data Group

Women Fashion Launch Campaign
Brand:  Timberland
Agencies:   Vpon Big Data Group, Mediacom Group

Carat Media Services Hong Kong

The Beauty Begins The Beauty Lasts
Brand:  Sony Corporation of Hong Kong
Agencies:   Carat Media Services Hong Kong, The Right Side

iNNN Creative Solutions

Great Outdoors Hong Kong (Airport Express)
Brand:  Hong Kong Tourism Board
Agency:   iNNN Creative Solutions

JCDecaux Transport

Innovate Festival 2018
Brand:  JCDecaux Transport
Agency:   JCDecaux Transport

Sunny Idea HK

Oatly Social Gallery
Brand:  Oatly Hong Kong
Agency:   Sunny Idea (HK)

Sunny Idea (HK)

We Are More
Brand:  Fonterra Brands (Hong Kong) Limited
Agencies:   Sunny Idea (HK) , The Puzzle Marketing & PR, MediaCom Hong Kong

Boxing Promotions

The Moon Rabbit Lumiere
Brand:  China Hong Kong City, Lee Tung Avenue
Agency:   Boxing Promotions

DDB Group Hong Kong

Brand Trust
Brand:  Mannings - The Dairy Farm Company
Agency:   DDB Group Hong Kong

Edelman Hong Kong

Share A Book
Brand:  Hong Kong International Literary Festival
Agency:   Edelman Hong Kong

Edelman Hong Kong

Grounds for Joy
Brand:  Starbucks Hong Kong
Agency:   Edelman Hong Kong

Edelman Hong Kong

Brewing Passion for Coffee
Brand:  Starbucks Hong Kong
Agency:   Edelman Hong Kong

Boxing Promotions

The Moon Rabbit Lumiere
Brand:  China Hong Kong City, Lee Tung Avenue
Agency:   Boxing Promotions

C3 Project Management

The Spirit of Christmas
Brand:  Lee Tung Avenue Management Company
Agencies:   C3 Project Management , Make It Loud

DDB Group Hong Kong

Care More
Brand:  Mannings - The Dairy Farm Company
Agency:   DDB Group Hong Kong

Fimmick

Personalization at Scale
Brand:  Mannings - The Dairy Farm Company
Agency:   Fimmick

TBWA\ HONG KONG

Kipling Connect
Brand:  Kipling Asia Pacific, VF Corporation
Agency:   TBWA\ HONG KONG

Golin

Be More
Brand:  Pacsafe
Agency:   Golin

Initiative

LEGO®LIFE: Kids-safe Social Networking Platform
Brand:  LEGO
Agency:   Initiative

Initiative

Apple, Apple, Somersby Apple!
Brand:  Carlsberg
Agencies:   Initiative, DDB Group Hong Kong

McCann Worldgroup Hong Kong

Probably the Smoothest Beer in the World
Brand:  Carlsberg Hong Kong
Agency:   McCann Worldgroup Hong Kong

New Media Group

Captain Nancy x CapTV Collaboration
Brand:  Starlux Entertainment
Agency:   New Media Group

DDB Group Hong Kong

Shake N' Dip
Brand:  MHK Restaurants

Guru Online

Ali, Alipay
Brand:  AlipayHK
Agency:   Guru Online

Initiative

Apple, Apple, Somersby Apple!
Brand:  Carlsberg
Agencies:   Initiative, DDB Group Hong Kong

mcgarrybowen Hong Kong

Plan Simple - Gen Y
Brand:  Manulife (International)
Agency:   mcgarrybowen Hong Kong

Whazzup

Claims
Brand:  FWD
Agency:   Whazzup

Ad Fortune Communications

Insure. So Easy
Brand:  Target Insurance Company Limited
Agency:   Ad Fortune Communications

Ad Fortune Communications

Help fulfilling the financial needs
Brand:  Elephant Club Limited
Agency:   Ad Fortune Communications

A Yellow Day

Bathroom organization - make it your way
Brand:  3M Hong Kong
Agency:   A Yellow Day

Dentsu Hong Kong

Moving Forward with Hong Kong
Brand:  Mitsubishi Electric (Hong Kong) Limited
Agency:   Dentsu Hong Kong

Uth Creative Group

AIA Vitality Commissioner of Health
Brand:  AIA International
Agency:   Uth Creative Group

Initiative

Apple, Apple, Somersby Apple!
Brand:  Carlsberg
Agencies:   Initiative, DDB Group Hong Kong

McCann Worldgroup Hong Kong

Probably the Smoothest Beer in the World
Brand:  Carlsberg Hong Kong
Agency:   McCann Worldgroup Hong Kong

HK01 Company

Live Kind – A Different Imagination
Brand:  DBS Bank (Hong Kong)
Agency:   HK01 Company

Sunny Idea (HK)

DBS Bancassurance – 20-year No-Pay Holiday
Brand:  DBS Bank (Hong Kong)
Agency:   Sunny Idea (HK)

Uth Creative Group

OPTICAL 88 30th Anniversary Campaign - Wear Your Beautiful Life
Brand:  OPTICAL 88
Agency:   Uth Creative Group

MONI

Peak Site Revamp
Brand:  Peak Tramways Company
Agency:   MONI

REPRISE

Coca-Cola City-wide TETRIS Viva
Brand:  Coca-Cola
Agencies:   REPRISE, UM

REPRISE

Believe To Unlock
Brand:  Nike Hong Kong
Agency:   Reprise

Accenture Interactive, Greater China

AIA Connect
Brand:  AIA International
Agency:   Accenture Interactive, Greater China

IBM Services

Hang Seng Cognitive Virtual Assistant – Chat with H A R O
Brand:  Hang Seng Bank
Agencies:   IBM Services, DDB Group Hong Kong

Initiative

LEGO®LIFE: Kids-safe Social Networking Platform
Brand:  LEGO
Agency:   Initiative

Fimmick CRM

Redefining Prestige with Data
Brand:  Puyi Optical
Agency:   Fimmick CRM

McCann Worldgroup Hong Kong

The X Dance
Brand:  VF China
Agency:   McCann Worldgroup Hong Kong

CMRS Digital Solutions

Say Low to Sugar
Brand:  Sun Life Hong Kong
Agency:   CMRS Digital Solutions

Creation(International)Media Ltd

Brand:  Dukling
Agency:   Creation(International)Media Ltd

Starcom Worldwide

Smilegummi Halloween Trick-or-Treat Campaign
Brand:  Nimm2
Agency:   Starcom Worldwide

Havas Hong Kong

Now668 Stable: Horse Raising Scheme
Brand:  PCCW Media
Agency:   Havas Hong Kong

New iMedia Solutions

“Fay” to Vietnam
Brand:  Fayfay.com
Agency:   New iMedia Solutions

Carat Media Services Hong Kong

The Beauty Begins The Beauty Lasts
Brand:  Sony Corporation of Hong Kong Limited
Agencies:   Carat Media Services Hong Kong , The Right Side

Initiative

Apple, Apple, Somersby Apple!
Brand:  Carlsberg
Agencies:   Initiative, DDB Group Hong Kong

Havas Hong Kong

The Poovolution
Brand:  Kimberly-Clark Hong Kong
Agency:   Havas Hong Kong

PCCW Media

Shadows of Justice Launch
Brand:  PCCW Media
Agency:   PCCW Media

PHD Hong Kong

Knorr's Search-Inspired Superfood Recipes
Brand:  Unilever Hong Kong
Agency:   PHD Hong Kong

Fimmick CRM

The Reward Program of Love
Brand:  Wyeth Nutrition
Agency:   Fimmick CRM

iClick Interactive Asia Limited

The Debut Launch of BeCon (HK Market)
Brand:  Hydron
Agency:   iClick Interactive Asia Limited

Vpon Big Data Group

E-shop Renovation Branding Campaign
Brand:  Ztore
Agency:   Vpon Big Data Group

OMD Hong Kong

Anticipating Hungry Moments
Brand:  McDonald's Hong Kong
Agency:   OMD Hong Kong

TBWA Hong Kong

The Algorithm Agent
Brand:  Standard Chartered Bank Hong Kong
Agencies:   TBWA\ Hong Kong, iProspect, Carat

Accenture Interactive, Greater China

Create Your Pitch
Brand:  adidas
Agency:   Accenture Interactive, Greater China

Gantz Marketing Solution

Stretch Out
Brand:  The North Face Hong Kong
Agency:   Gantz Marketing Solution

JCDecaux Transport

Audience Targeting
Brand:  JCDecaux Transport
Agency:   JCDecaux Transport

MediaCom

eclipse = ekiss (Eclipse Occasion Campaign)
Brand:  Mars
Agency:   MediaCom

OMD Hong Kong

Anticipating Hungry Moments
Brand:  McDonald's Hong Kong
Agency:   OMD Hong Kong

Accenture Interactive, Greater China

Create Your Pitch
Brand:  adidas Hong Kong
Agency:   Accenture Interactive, Greater China

CMRS Digital Solutions

Social Paddling
Brand:  Sun Life Hong Kong
Agency:   CMRS Digital Solutions

Initiative

LEGO®LIFE: Kids-safe Social Networking Platform
Brand:  LEGO
Agency:   Initiative

Kontec Creative

Seasons of Luxe
Brand:  Bobbi Brown
Agency:   Kontec Creative

REPRISE

Coca-Cola City-wide TETRIS Viva
Brand:  Coca-Cola
Agencies:   REPRISE, UM

All Day Breakfast Creative Boutique

“There’s a dream; there’s a way” – “King Maker” Launch Campaign
Brand:  ViuTV
Agencies:   All Day Breakfast Creative Boutique, Wavemaker

MediaCom

eclipse = ekiss (Eclipse Occasion Campaign)
Brand:  Mars
Agency:   MediaCom

Carat Media Services Hong Kong

The Beauty Begins The Beauty Lasts
Brand:  Sony Corporation of Hong Kong
Agencies:   Carat Media Services Hong Kong , The Right Side

PHD Hong Kong

Appreciate Don't Adjudicate
Brand:  Unilever Hong Kong
Agency:   PHD Hong Kong

Wavemaker Hong Kong

Hang Seng Wealth Management Campaign - Family is at the Heart of Wealth
Brand:  Hang Seng Bank
Agencies:   Wavemaker Hong Kong, DDB Group Hong Kong

Accenture Interactive, Greater China

Create your pitch
Brand:  adidas Hong Kong
Agency:   Accenture Interactive, Greater China

Accenture Interactive, Greater China

Create Your Pitch
Brand:  adidas Hong Kong
Agency:   Accenture Interactive, Greater China

Initiative

LEGO®LIFE: Kids-safe Social Networking Platform
Brand:  LEGO
Agency:   Initiative

HK01 Company

“Craft Your Hong Kong” Concert
Brand:  HK01 Company
Agency:   HK01 Company

Mindshare Hong Kong

Love is All Around at Lee Gardens
Brand:  Hysan Marketing
Agencies:   Mindshare Hong Kong, Xaxis Hong Kong

Carat Media Services Hong Kong

The Beauty Begins The Beauty Lasts
Brand:  Sony Corporation of Hong Kong
Agencies:   Carat Media Services Hong Kong, The Right Side

Grey Advertising Hong Kong

Sham Shui Po – Every Bit Local Outdoor Advertising
Brand:  Hong Kong Tourism Board
Agency:   Grey Advertising Hong Kong

GroupM HK

The Dinosaur Hunt
Brand:  Melco Resorts & Entertainment
Agency:   GroupM HK

PCCW Media

Shadows of Justice Launch
Brand:  PCCW Media
Agency:   PCCW Media

Wavemaker Hong Kong

Let's Move On! KOTEXOFO
Brand:  Kimberly-Clark
Agency:   Wavemaker Hong Kong

Amnet Hong Kong

CATALO Market-First Omni-channel Programmatic Campaign
Brand:  CATALO Natural Health Foods
Agency:   Amnet Hong Kong

Mindshare Hong Kong

Love is All Around at Lee Gardens
Brand:  Hysan Marketing
Agencies:   Mindshare Hong Kong, Xaxis Hong Kong

OMD Hong Kong

Anticipating Hungry Moments
Brand:  McDonald's Hong Kong
Agency:   OMD Hong Kong

TBWA\ Hong Kong

The Algorithm Agent
Brand:  Standard Chartered Bank Hong Kong
Agencies:   TBWA Hong Kong, iProspect, Carat

Xaxis Hong Kong

MGM Cotai 2018 Always-On Campaign
Brand:  MGM China
Agency:   Xaxis Hong Kong

Havas Hong Kong

AXA Health Insurance Performance Marketing
Brand:  AXA
Agency:   Havas Hong Kong

iProspect Hong Kong

Peninsula Hotel Group SEM
Brand:  The Peninsula Hotels Group
Agency:   iProspect Hong Kong

Mindshare Hong Kong

Cyclone to eShop revenue growth by SEM
Brand:  Dyson Hong Kong
Agency:   Mindshare Hong Kong

NEO

Let "Taste Data" automate Your Next Nespresso
Brand:  Nespresso
Agency:   Neo

PHD Hong Kong

Knorr's Search-Inspired Superfood Recipes
Brand:  Unilever Hong Kong
Agency:   PHD Hong Kong

CMRS Digital Solutions

Social Paddling
Brand:  Sun Life Hong Kong
Agency:   CMRS Digital Solutions

Initiative

LEGO®LIFE: Kids-safe Social Networking Platform
Brand:  LEGO
Agency:   Initiative

Initiative

Apple, Apple, Somersby Apple!
Brand:  Carlsberg
Agencies:   Initiative, DDB Group Hong Kong

Muse Group

Halloween Bash 2018 Digital Campaign
Brand:  Ocean Park Corporation
Agency:   Muse Group

New Media Group

Captain Nancy x CapTV Collaboration
Brand:  Starlux Entertainment
Agency:   New Media Group

CMRS Digital Solutions

The Sounds Of The Great Outdoors
Brand:  Hong Kong Tourism Board
Agency:   CMRS Digital Solutions

DDB Group Hong Kong

Shake N' Dip
Brand:  MHK Restaurants
Agency:   DDB Group Hong Kong

Guru Online

Ali, Alipay
Brand:  AlipayHK
Agency:   Guru Online

Initiative

Apple, Apple, Somersby Apple!
Brand:  Carlsberg
Agencies:   Initiative, DDB Group Hong Kong

Havas Hong Kong

Kotex "MOL"
Brand:  Kimberly-Clark Hong Kong
Agency:   Havas Hong Kong

Guru Online

AlipayHK NEXT Store
Brand:  AlipayHK
Agency:   Guru Online

Kontec Creative

Seasons of Luxe
Brand:  Bobbi Brown
Agency:   Kontec Creative

Mindshare Hong Kong

An ID That Cuts You In Queue
Brand:  YSL Beaute Hong Kong
Agency:   Mindshare Hong Kong

OMD Hong Kong

Anticipating Hungry Moments
Brand:  McDonald's Hong Kong
Agency:   OMD Hong Kong

PHD Hong Kong

A.I. Calls You Home for the Taste of Knorr
Brand:  Unilever Hong Kong
Agency:   PHD Hong Kong

Carat Media Services Hong Kong

Born For The Moment
Brand:  Sony Corporation of Hong Kong
Agencies:   Carat Media Services Hong Kong , The Right Side

CMRS Digital Solutions

Beyond the Game
Brand:  HP Inc Hong Kong
Agency:   CMRS Digital Solutions

Initiative

Apple, Apple, Somersby Apple!
Brand:  Carlsberg
Agencies:   Initiative, DDB Group Hong Kong

Mindshare Hong Kong

Love is All Around at Lee Gardens
Brand:  Hysan Marketing
Agencies:   Mindshare Hong Kong, Xaxis Hong Kong

Uth Creative Group

OPTICAL 88 30th Anniversary Campaign - Wear Your Beautiful Life
Brand:  OPTICAL 88
Agency:   Uth Creative Group, Vibes