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Marianne Admardatine

Marianne Admardatine named Indonesia CEO for JWT and Mirum

J Walter Thompson Asia Pacific has appointed Marianne Admardatine as the new CEO for J. Walter Thompson Company Indonesia, comprising Mirum and J. Walter Thompson, effective January 2018.

Prior to the move, Admardatine was managing director of Ogilvy PR and Pulse Communications. She also held senior management roles, including responsibility for network and business development, within the Ogilvy Group Indonesia. She was replaced by Misty Maitimoe who was deputy managing director.

Following the move, Admardatine will lead J Walter Thompson Company’s Indonesia operations, working with the agency leads to further accelerate the network’s capabilities. This includes strategic brand building, digital transformation, customer experience, marketing automation and commerce activation. She will also be responsible for driving thought leadership and building business engagement with C-suite clients to initiate integrated campaigns.

Over the course of her career, she has worked on a wide range of accounts including Indonesian Ministries of Tourism, Ministry of Finance, Ministry of Communication and Informatics, Bank of Indonesia, HSBC, Unilever, Pertamina, SONY, Disney, Tokopedia, Ford, Google, Twitter, LINE, Bukalapak and Prudential.

“We are thrilled to bring Admardatine on board. She is a true powerhouse, thought leader, and a prominent figure on Indonesia’s corporate and brand communications scene. Her trademark passion and energy will help the JWT group further unlock growth for clients – Indonesian companies or ambitious multinationals – helping their brands grow by creating ideas that travel and systems that scale,” Jacco Schegget, Southeast Asia CEO of J Walter Thompson, said.

“Indonesia is an important market for J Walter Thompson and, given the transformation we are effecting within the company, it’s great to welcome Marianne’s wealth of experience. I am confident she will help build on JWT Jakarta’s existing strengths and take our agency to the next level,” John Gutteridge, APAC CEO of J. Walter Thompson, added.

The agency most recently saw the departure of Rueben Anthony, regional managing director of digital transformation at Mirum, after 11 years with the agency. In May, JWT unveiled plans to align the reporting structure of Mirum in Asia Pacific to facilitate collaboration with the network’s creative agency, and to present a cohesive, integrated offering to clients. This resulted in the appointment of Schegget, who came on board in September this year to take on the newly-created role of Southeast Asia CEO for JWT and Mirum. The appointment coincided with the departure of Nanda Ivens, the APAC Mirum CEO and later the departure of JWT Singapore CEO Peter Womersley.

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