Manulife's new brand campaign aims to reframe how Filipinos see life insurance

Many primarily associate the benefits of life insurance with the passing of a loved one; however, individuals can actually enjoy the benefits of life insurance during their prime. Through investment-linked plans, they can leverage life insurance as a way to build toward both near and long term financial goals. Building on this insight, Manulife Philippines rolls out a TV commercial, along with three digital films on its Facebook page that pose the question: “What if insurance could mean better things for you?”Ring: What if insurance helps you prepare for a trip that will change your life?This romantic comedy follows a young man, as he travels to meet the woman of his dreams.Manulife products like Affluence Gold, an affordable one-time investment, allow individuals to grow their money and help make life-changing trips possible. Affluence Gold policyholders can choose to invest in Manulife’s professionally-managed funds, such as the Peso Growth Fund, which seeks to achieve long-term capital growth by investing in stocks listed on the Philippine Stock Exchange and in government securities and/or pooled funds.Rockstar: What if insurance means helping your child reach greater heights?This lighthearted film introduces us to a musician couple and the true star in their family—their gifted child.As the cost of tuition continues to rise every year, Manulife helps parents build funds for their child's future with its Education Builder product. Education Builder allows customers to choose their desired premium payment period and define how often they want the Annual Education Benefit to be paid out once their child turns 18. Education Builder likewise provides the extra protection of guaranteed payouts and waived premiums, in case of the parent’s death or disability.Ride: What if insurance allows you to live off your passions?The film shows how a rising executive risks everything he has worked for to pursue his true passion.Products like Manulife Affluence Builder Plus, a life insurance plan that is tied to an investment, can help customers achieve their financial goals and fund their passions. Affluence Builder Plus allows customers to make additional investments anytime, easily withdraw their funds when they need it, and choose investment options depending on their goals and appetite for risk.These videos can be viewed on Manulife Philippines’ Facebook page (www.facebook.com/ManulifePH).