Manulife hires new global CMO

Manulife Financial Corporation has appointed Gretchen Garrigues as executive vice president and global chief marketing officer.Garrigues will be responsible for Manulife's global marketing and communications, focusing on global branding as well as ensuring that marketing strategies and the customer experience support global business growth.In this role, she serves as a member of Manulife's executive committee, head of global marketing leadership team, and reports to Paul Rooney, senior executive vice president and chief operating officer.She joins the company from First Data as global chief marketing officer where she led marketing efforts to deliver on First Data's 2015 IPO as well as being responsible for strengthening its brand."We have embarked on a strategy that is far more customer-focused, which requires a senior leader who can build marketing capabilities in the organisation and drive the development of a customer-centric culture across all functions," said Rooney.