Resorts World Inc has picked ManghamGaxiola to work on its regional branding assignment.
Resort World Inc is the regional arm of Genting Berhad’s Resort World group of resorts and Star Cruises.
Stephen Mangham (pictured left), founding partner of ManghamGaxiola, said Resorts World and Genting are major brands which have huge international potential.
“It’s a fascinating opportunity,” he said.
The Genting Group is based in Malaysia and owns Resorts World in Singapore, Manila and New York. Plans are also underway to open up in the UK and Miami.
The group also owns Star Cruises operating out of Hong Kong and host of casino operations globally.
Most recently president of Genting Singapore’s Resorts World Marketing Mabel Lee left the company following a two year stint.