Mangham Gaxiola bags another win

Manila-based apparel manufacturer and distributor Jiinzu Inc has appointed Mangham Gaxiola to handle BOBSON Jeans' revamp in the Philippines.While there was no official pitch, there were a number of agencies the client assessed prior to the decision, Marketing understands.The agency has been appointed to lead the brand revamp slated for next year in regional markets, starting with the Philippines.Marty Tio, VP marketing said: “We wanted an agency with experience in building international Asian brands. The Philippines is just the launch pad for BOBSON Jeans. What we particularly liked about Mangham Gaxiola was the way they create brand stories."The manufacturer was recently appointed the official licensee of the brand, which was founded in Japan in 1971 and has had a presence in the Philippines since 1986.