Malindo Air will have a new name from second half of the year onwards. It will be known as Batik Air.
The Star quoted the airline’s CEO Chandran Rama Muthy saying that the branding change will give the airline a better position in the Lion Air Group. Malindo is 49% held by Lion Group and the remaining 51% owned by Muthy. It will also ensure seamless domestic and international service.
“Malindo Air (Batik Air Malaysia) will be the international link within the Lion Air group while the existing Batik Air Indonesia will continue to serve the Indonesian market and it is a full service carrier,” Muthy said. Not only that, the Batik Air Malaysia brand will be promoted across the 16 countries it operates in.
Other airlines that the Lion Air Group controls include Wings Air, Lion Bizjet and Thailand’s Thai Lion Air.
Malindo boasts of 240 daily departures both from its Subang and KLIA bases. Its passengers totaled 5.6 million last year, while Muthy expects the numbers will reach eight million, according to The Star.