Dinasou.com launches in Malaysia

Dinasou.com claims to be the first Malaysian supermart operating on an online-to-offline (O2O) e-commerce model. The online store has officially gone live and will enable grocery retailers in Malaysia to sell grocery items through its e-commerce site directly to consumers.The grocery sales are transactional on an offline-to-online capability. This creates a physical touch-point at the partnering grocery stores to allow consumers to buy grocery not only on the spot by cash, but via QR codes with their mobile devices like smartphones and tablets.Consumers can search and buy other local specialty items that were originally produced out of Malaysia like from Taiwan, Singapore, China and more – all these are available on a section called “Brand Street” on the e-commerce site itself.For grocery retailers, Dinasou.com aims to provide a game changing e-commerce platform for brick-and-mortar stores to further expand their sales distribution channels as well as increase their top-line growth.On the other hand, all partnering retailers will have direct access to user-friendly back-end systems called Dinasou Express (DE) to facilitate their logistics, and Dinasou Super Console (DSC), which includes digital marketing, branding, warehouse management system, analytics system and cloud system.Consumers buying any item online via Dinasou.com, will automatically be rewarded with Dinasou Eggs which is a form of online store credit. They can use it to deduct payment for their grocery items and enjoy other loyalty program benefits. Furthermore, as the grocery store network is comprehensively expanded across all states and areas in Malaysia.“At the moment, we own two warehouse locations in Klang Valley, and our ultimate goal is to open 20 more warehouse locations and wide spread our grocery store network across Malaysia within a year. Our vision is to be a game changer in the grocery market, it’s going to be a whole new integrated experience which is different that the traditional e-commerce” Lee Kong How, CEO of Dinasou.com said.