Malaysian Digital Association to work with comScore

Malaysian Digital Association has appointed comScore for digital audience measurement in Malaysia. MDA represents online publishers, advertising agencies and digital service providers in Malaysia.“We look forward to continuing our partnership with comScore, as the independent, reliable measurement currency in the market,” said Serm Teck Choon (pictured), president of MDA. He added that this will help the growth and development of the digital advertising industry in Malaysia."As audiences continue to move seamlessly between desktop and mobile, consistent measurement across platforms becomes increasingly important. Knowing where to find this reliable measurement is a must for both media buyers and sellers, and we are happy to recognize comScore as this trusted currency for the Malaysian market," said Yee Wing-Tak, MDA co-chair of Audit and Research Council.“We are excited comScore has been selected as the official digital audience measurement currency in Malaysia,” added Joe Nguyen, comScore's senior vice president, Asia Pacific. “This allows comScore to continue to increase trust and transparency in measurement within the Malaysian market.”Present in 70 countries, comScore is the appointed online measurement standard in a number of markets across the globe, including Malaysia, the UK, Spain, Finland, Indonesia and Norway.