Malaysia Airports expands its digital footprint

Malaysia Airports’ commercial services will expand its Indulge at Malaysia Airports campaign to include contests for cash rewards. The expansion will also see more interactivity such as participants scanning their receipts of purchases made within airport outlets, answering a short questions and receiving an RM 10 shopping voucher on the spot.A monthly indulgence prize of RM10,000 in shopping vouchers will also be rewarded to seven participants at random until 28 February 2014.Indulge Till You Fly (ITUF) campaign launched in July 2013 and included a digital platform via a Facebook page called Indulge at Malaysia Airports that has since recorded a steady growth of followers; the majority being male, which makes up for more than half of the followers.Analytics also reveal that besides Malaysians being the bulk of the followers, a reasonable number of participants from Indonesia and the United Arab Emirates were also reached via the Facebook page.The Indulge at Malaysia Airports Facebook page offers discount coupons for a selection of outlets, highlights the latest promotions from various retailers and offer travel tips ranging from what to put in your carry-on to pretending to be a New Yorker.The campaign’s primary goal was to promote Malaysia airport’s commercial products and services as well as identifying its international airports as lifestyle destinations.ITUF is on-going at KLIA/LCCT-KLIA, Langkawi International Airport, Penang International Airport, Kuching International Airport and Kota Kinabalu Internation Airport.