The Malay Mail Online targets Chinese Malaysian residing in Singapore

The Malays Mail Online has set up a new content team to grow its Chinese readership.The new team will focus on Mandarin content relevant to Malaysians residing and working in Singapore. It will also carry news on sports and entertainment. The site first launched on 1 August 2016 and will mainly remain online for now.In a conversation with A+M, Chan Foo Hong, executive director of the new section known as "M Zhong Wen Wang" said the main focus for the new section will be to grow audience numbers and Facebook followers. Including him, the lean team consists of four editorial staff.“The ties between Singapore and Malaysians are deep and many of the local Chinese audiences reside and work in Singapore. As such, they are very much interested in the news from both Singapore and Malaysia. We look to cater to such audiences,” he said.Meanwhile on an article on Malay Mail Online, Leslie Lau, executive editor of the publication, said this was to serve a “wide demographic of readers who can choose to consume news in English, Bahasa Malaysia or Chinese.”Meanwhile, Malay Mail editor-in-chief Datuk Wong Sai Wan said the group is always looking to reach new audiences be it via print, digital or online.