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LOOK Magners helps lonely hipsters find dates

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Are you a self proclaimed hipster? Do you find your Friday nights lonesome?Let's face it, the perfect match isn’t always easy to find – and maker of gluten-free cider, Magners gets it.To help lonely hipsters find true love, Magners has launched Tinster – a dating app which boldly promises to create ‘bespoke connections between bespoke people’.https://youtu.be/3EJ91WvCVpkShot in Singapore and produced by Qrious Lab, the film was released on 18 January on the Magners Asia Facebook page, and seeded via social channels.The new tongue-in-cheek campaign, produced by Host Singapore, features an online film and a microsite, where like-minded individuals with similar interests can connect with one another. Magners is now searching for ‘beta-testers’ in the lead-up to the hipster event of the year – the Laneway Festival.Participants who sign up on the Tinster microsite will be matched together, and get a chance to win free tickets to the Laneway Festival Singapore, taking place on Saturday 30 January.Campaign creditsFull Team Credits:Executive Creative Director: Andrew HookCreative Group Head: Mark FillonArt Director: Keshav BhatJunior Art Director: Farhan DarmaJunior Copywriter: Siraj AzizCreative Technologist: Dillah ZakbahAssociate Technology and Project Director: Moritz FischerCreative Services Manager: Dawn ChoongGroup Managing Director: Andrea ConyardGroup Account Director: Genevieve SeahSenior Account Executive: Valerie TanAccount Executive: Aisyah FongChief Strategy Officer – SEA: Stefano AugelloStrategic Planner: Gereld KhoongProduction house: Qrious Lab

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