M1 keeps customers coming back for more

M1’s new brand campaign created with the help of Y&R Singapore will extend into the online space this week, with three new inter-connected webisodes.M1 launched its newest brand campaign, with the theme ‘M1. For Every One.’ with a 45-second TVC featuring different personalities from all walks of life.Here's what it looks like:http://youtu.be/9mv9uq2aRYoThe three new inter-connected webisodes further expand on the background of the characters in the TVC. As the online videos get released, the stories of the characters are unveiled depicting how their lives intersect and enrich each another. M1 customers can also engage online with the webisodes.“Following the success of our ‘M1. For Every One.’ campaign, we wanted this year’s campaign to focus on the most important part of our business, our customer. As the stories unfold, viewers will understand how M1 helps people connect to those that matter most to them, just as people matter the most to M1,” said P. Subramaniam, chief marketing officer, M1.