M1 extends partnership with Y&R until 2016

Y&R Singapore has been retained as M1’s creative agency of record, extending the agency-client partnership until 2016.Originally appointed in 2008, Y&R Singapore’s creative work for M1 includes campaigns such ‘Welcome to the World of M1’, and ‘M1. For Every One’.“We look forward to more bold and imaginative ideas from Y&R as we navigate the future of communications together,” said P Subramaniam, chief marketing officer, M1.It has been a year of major wins and but also losses for Y&R. Earlier, Y&R also bagged regional duties for Land Rover and lost the account for BMW. It also saw the exit of lead local creative Farrokh Madon, with the agency looking to hire his replacement.