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Luxe City Guides finds a new owner

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Travel entrepreneur Simon Westcott, co-founder and Chairman of boutique hotel collection Mr & Mrs Smith in Asia, has taken ownership of Hong Kong publishing venture LUXE City Guides. Westcott heads into the acquisition with fellow investor Julian Knights, founding partner of Ironbridge Capital who will take on the role of chairman. Grant Thatcher, who founded LUXE City Guides 11 years ago, will continue to be involved with the brand throughout 2014 and beyond.Westcott, who becomes CEO of LUXE City Guides, comes to the role with deep experience in the travel publishing sector including seven years as global publisher of Lonely Planet.Westcott said he plans for LUX City Guides in coming months will include new investments in digital content and services and the rapidly growing outbound travel markets of South East Asia and China.First will be a new city guide for Kuala Lumpur, the first new guide to be released in over two years, followed by Buenos Aires, Rio de Janeiro and São Paulo in October.With the acquisition of Luxe City Guides, Westcott said he will step back from the day to day management of Smith in Asia Pacific, but will stay on as local chairman and global board director.

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