Lux appoints JWT for its global digital business

J. Walter Thompson (JWT) has been named agency of record for Lux’s global digital strategy and content business, after a multi-agency digital pitch. This is in addition to its existing responsibilities for all of Lux’s global advertising development.JWT and Lux’s 91-year partnership began in 1925 when was Lux first launched. It is for first time in their partnership that JWT will be managing the brand’s digital business.Tamara Ingram, CEO, JWT said, “In this digital era, as JWT aims to move at the speed of culture, we are fortunate to have in Lux a client partner that believes in what we can accomplish with them in the digital landscape.”An integrated team from JWT, Mirum, and Mutato will provide connected agency services to present the Lux brand in all channels.Anne Radmacher, global brand VP at Lux, said, “As all brand leaders know, successfully navigating the digital arena is critical to continued growth, and we’re happy to move ahead in the digital realm with JWT as our digital creative partner.”