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Lumieres Hong Kong appoints Quintessentially for marketing duties

Lumieres Hong Kong has appointed Quintessentially as marketing and digital coordinator for Lumieres Hong Kong 2018. After securing the role of event and production coordinator earlier this year, Quintessentially’s marketing agency team go from strength to strength with the announcement of this three year partnership.

Inspired by and in partnership with the Fête des Lumières de Lyon in France, Lumieres Hong Kong will feature four nights of spectacular light installations, video projections, art pieces and interactive displays. Quintessentially’s marketing and events team will work closely with partners to curate a unique, immersive experience, utilising an innovative, cross channel brand communication approach to build brand awareness, motivate action and grow reputation for this world class event.

The team will lead the overall marketing and brand identity for Lumieres Hong Kong to enhance audience engagement across various channels including social, digital and content strategy.

On the digital side, Quintessentially will also drive the development of key digital assets for the festival. All digital platforms will be fully integrated, creating a best in market user experience.

The partnership re-affirms Quintessentially’s extensive services and capabilities across Hong Kong and the APAC region. With a history of understanding brands and their needs, Quintessentially, is able to develop a strategic approach to communicate to target audiences and understand their passion points.

Kathy Gallagher, CEO – Asia Pacific, Quintessentially commented on the recent appointment: “It’s an exciting time for Quintessentially. This second appointment from Lumieres Hong Kong solidifies our presence in the region as a leader in events and marketing. We’re able to demonstrate our bold ideas and the breadth of services we have within our dynamic event specialist and integrated communications business units. We are looking forward to enhancing our relationship with Lumieres and delivering a world class event.”

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