Malaysia – Lowe Malaysia has bagged its first property client, Paramount Property, in working on the branding of its forthcoming live, learn and play integrated development Utropolis, at Shah Alam.
Following a credentials presentation, Lowe Malaysia was awarded the task of working on through-the-line communications throughout the phases of the development.
Mazuin Zin, managing director of Lowe Malaysia, said this has provided Lowe an opportunity to expand its expertise into a new category, being property.
She adds that it was part of the whole birth of the development, coming up with the name and logo design, right through to the communications materials.
“This demonstrates how Lowe is evolving and expanding its capabilities and at the same time staying true to its belief of ‘IDEA at the core of everything we do’,” said Zin.
The ‘U’ of Utropolis signifies ‘university’, as the development draws its inspiration and energy from the KDU University College that anchors it, while the logo hints at the pages of an educational book.
The 21-acre Utropolis, which will comprise educational, business, retail and residential components, is set to transform Shah Alam’s Glenmarie district from an industrial area into a vibrant hub.
Chan Jy Mei, head of sales and marketing at Paramount Property, said, “Education lies at the heart of this development. Once completed, the full estate will be a modern University town and the brand wants to convey all of this, in the simplest way possible. And it has done so perfectly. We’re looking forward to working with Lowe on the next phases of the development.”