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Infographic: Looking ahead to the Rio Games

Excitement about the Rio Games is running high, and this summer, people will channel it into mobile. According to a Facebook-commissioned survey by GfK, 64% of surveyed people globally who show interest in the Rio Games plan to use a mobile device to look for news about the events.

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And Millennials will lead the way, compared to Gen Xers.

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Football is the favorite event globally, but preferences vary by region and by country.

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Male or female, young or old, solo or surrounded, the world watches the Games. While it’s wise to target individual groups with personalised messaging, keep overarching campaigns inclusive.

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