LOOK A Tweeting bra

Have you ever wished that you could tweet from your bra? Look Mom, no hands!OgilvyOne Athens has designed a bra that allows you to do just that. This high-tech bra is linked to your cellphone, so every time you unhook your bra, a tweet is sent from your cell phone.Why? To remind you to do the one thing you should never forget: your monthly breast self exam!The bra is part of Nestle Fitness' new campaign, which promotes breast cancer awareness and the need for women to perform monthly breast self-examinations.Maria Bacodimou (@mariabacodimou), a popular TV presenter in Greece is the face of the campaign and she’ll be tweeting reminders to perform self breast exams for the next two weeks.If you’re interested, you can check out the dedicated website for the campaign which includes tips on how to perform self-examinations.You can also follow @tweetingbra, though most of the tweets are in Greek!Social media evangelists, would you wear this?http://www.youtube.com/watch?feature=player_embedded&v=N1hSNg37K38