Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

LOOK Ronda Rousey shuts down the idea of perfection

share on

As part of its "Be More Human" campaign, Reebok released a spot featuring famed mixed martial artist Ronda Rousey called #PerfectNever. It celebrates the perfection of imperfection to inspire self-betterment.The poignant video captures Rousey transitioning from a photo studio to her training grounds as she removes her fake eyelashes, hair extensions and lipstick.She comments on the idea of perfection. The video ends with Rousey concluding that she rejects the idea of perfection and is fine being the way she is. She said:“Perfect never gets truly tested. Perfect never gets to silence its critics. Perfect never gets a shot at redemption.”According to a press statement by Reebok, despite being under the spotlight of a global audience, Rousey continues to reject the idea of being perfect and is an unapologetic example of the women who are defying public pressure and expectations.Since its launch two days ago, the video has already garnered 6.4 million views on Rousey’s Facebook page, 191,000 Facebook reactions and 7,800 comments.Watch it here:https://www.youtube.com/watch?v=RZNFH-jH-eo

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window