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Nutella

[LOOK] A new way to brand?

Dorota Pankowska from Brampton, Ontario thought the art scene where she lived needed a little bit of sprucing up. Combining her love for the chocolate spread Nutella, with her passion of art, she expressed herself making Nutella logos all around the city – using the very product she loved.

This then inspired her to a series of logos using the very same products they were representing.

“Originally I wasn’t, and I didn’t try to reach out to brands because I thought they might find it offensive that I’m using their products for a different purpose, but later on I got tweeted at by Colgate & Nutella and they loved my project,” Pankowska told Marketing.

She also added that since making the project, others have also contacted her wanting to work on future projects.

Here’s more on her street art:

(Photo courtesy: http://www.dorithegiant.com)

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