LOOK Ikea exposes bed porn

"Hot new Malms are being stripped down, screwed and laid by the thousands every day, and it's our mission to expose them." Don't get excited though because you won't find anything inappropriate or naked photos on this website.In what is seen as a rather risky move, family-friendly brand Ikea has teamed up with advertising agency Droga5 New York to promote its Malm bedroom series on Hotmalm.com, themed as an adult website.With beds as the subject matter, the campaign features clever puns and creative execution to market its bedroom series.This business is taken seriously as claimed on the website, "The HotMalm.com team is dedicated to bringing you the hottest Hot Malm action on the web. Our diverse and international team prides itself on curating and maintaining the Internet's most comprehensive collection of Hot Malm videos, images and content."Upon entering the homepage, visitors need to consent that they are over 18 years old as it is "too hot for minors".Then it brings users to the homepage where all the most recent hot Malms are showcased. Among the playful titles are Hot Malm's Bottom Stuffed, Hot Malm from Behind and Malm Gets Wood in Every Hole. By clicking on these links, it will direct visitors to Ikea's official website.While men would probably enjoy the adult-related puns more than women, for what it's worth, the page deserves a visit, just like any Ikea stores.