LOOK IKEA builds apartment into rock-climbing wall

Keeping up with its recent record of cool marketing moves, IKEA has just launched this one for the opening of its 30th store in France. Done by marketing agency Ubi Bene, this outdoor ad was in the city of Clermont-Ferrand, and was built into a 9 meter high wall fitted with steps and grips.IKEA furnished the "apartment" with its furniture, and the public could navigate it by climbing the wall, fitted with harnesses.It's not the only nifty stunt by IKEA. Its recent ad, by BBH Asia Pacific promoting its catalog like a tech device also got the public's attention. (Read also: WATCH IKEA hilariously position its print catalogue as a tech device) and (Why IKEA catalogue campaign is so successful)Images from IKEA France's Facebook page[gallery link="file" ids="66067,66066,66065,66064,66062,66061,66060"]