LOOK: How Leo Burnett scares people

UK Department of Transport’s latest campaign to curb drink-driving leaves men grabbing their loins in fear.The newest THINK! campaign by Leo Burnett, targets males in a washroom who are confronted with the head of a female mannequin with a bloody face smashing through the mirror. The shock is made more dramatic a with background soundtrack of a screeching car.Though the men in the PSA were actors, the imagery and sounds mimic the impact of a person hitting a car windscreen.See the link for this hard-hitting ad: