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LOOK Häagen-Dazs plays with phantoms

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Too impatient to wait the two minutes for your Häagen-Dazs to thaw? There’s an app for that.Created by Toronto-based company Jam3 and American agency Goodby Silverstein & Partners, the latest AR Häagen-Dazs iTunes app for both phone and iPad sculpts a virtual phantom violinist playing atop the ice cream pint for two minutes when users hover the device on top.If there are two pints within the screen, a virtual cellist will join the fanfare with a timed accompaniment; the three-dimensional phantoms even rotate with the tubs of ice cream if they are moved.[gallery ids="18009,18008,18007,18005"]

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