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LOOK FWD wrecks a car to make a point

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FWD Insurance Singapore has launched a new brand campaign. Called "Look what new can do", the campaign hopes to challenge the status quo with an offer to align to the digital lifestyles of locals.The campaign was developed by creative agency, Saatchi & Saatchi Singapore, alongside communications and PR agency Creation Singapore, OOH agency Posterscope Singapore, and recently appointed media agency Vizeum Singapore.The campaign includes roll outs in print and on radio on  spaces such as TODAY, The Straits Times and Kiss92 FM. One of the print ads included a full page blank ad to garner curiosity; it then follows with a key visual with the title “What can new do?” on the next page touting the new campaign.The campaign also features a crashed car installation Suntec Tower 4 from 9 to 23 September 2016, which encourages passer-bys to snap a creative photo and post it on their personal Facebook page. Online ads will be rolled out on Channel NewsAsia Online, SG Carmart, ST Mobile, Facebook and YouTube.Check out the crashed car here:[gallery link="file" ids="149420,149435,149421"] “It has been a pleasure working with a group of agencies who not only understood our vision but also embraced it as their own. We started with a blank slate and have redefined the way insurance should be. This means making insurance simple and reliable, so our customers can buy or claim quickly and conveniently,” David Broom, chief marketing officer, FWD Insurance Singapore said.

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