Social Mixer 2024 Singapore
marketing interactive Content360 Singapore 2024 Content360 Singapore 2024
marketing interactive

LOOK One brand's overly-attached Facebook fan

share on

Who says you can’t actually be friends with a brand on Facebook?Comic book artist and journalist Chip Zdarsky sure proved that wrong. For months Zdarsky has been actively responding and sharing his life story and even getting his family members to become friends with Applebee’s Barrie.In an interview with Digiday, Zdarsky said his goal was always to get the brand to break out and "seem a bit more human". The exchanges between the two have led to fans taking to the brand’s Facebook page in hopes of interacting with Zdarsky.Read some of their hilarious exchanges here.[gallery link="file" ids="32358,32359,32360,32361,32362,32363"]

share on

Follow us on our Telegram channel for the latest updates in the marketing and advertising scene.
Follow

Free newsletter

Get the daily lowdown on Asia's top marketing stories.

We break down the big and messy topics of the day so you're updated on the most important developments in Asia's marketing development – for free.

subscribe now open in new window