P&G’s CoverGirl beauty brand has unveiled its first ever male ambassador, 17-year old makeup artist James Charles.
This is the first time the 55-year old beauty brand is bringing on board a male face. It is famously known forÂ collaborating with female celebrities and winners from Americaâ€™s Next Top Model.
News of the collaboration first surfaced on Charleâ€™s Instagram through a video and post announcing the ambassadorship.
In the video, Charles’ reveals his excitement and details from a CoverGirl shoot that was done together with fellow ambassador and famed singer Katy Perry. Watch it here.