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LOOK A bar for brands

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Local artiste management company FLY Entertainment and social media agency Goodstuph have partnered up to launch a new bar called Bar Naked, to unify outdoor advertising with event marketing. According to a release sent out by the company, the space offers brands a redefined media space and invites brands and consumers to “drop their inhibitions and let loose.”The two-storey bar located on Club Street serves as a blank canvas for brands where brands can have an intimate interaction with consumers.Pat Law, founder of Goodstuph, said: “At Goodstuph, we are constantly thinking of new ways to redefine channels for our brands to effectively communicate, exchange and interact with their consumers.”Law added that cocktail bars have become an essential element in Singapore’s nightlife. Additionally, there has also been an increase in the pop-up phenomenon in Singapore which risks becoming “passé as they are increasingly overused by brands.”“Bar Naked combines the best of both worlds and is a great way for brands to successfully create an impact by giving consumers something unexpected and out of the ordinary.”“We are thrilled to work with Goodstuph on the creation of Bar Naked. They are a beacon of creativity and notorious individuality in their industry and beyond,” co-owner, Irene Ang said.[gallery link="file" ids="57354,57355,57356,57357,57358,57359,57360,57361,57362,57363,57364,57365,57366,57367,57368,57369,57370,57371,57373"]  

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