LOOK How this campaign gets you to notice the homeless

To raise awareness of the 93,000 homeless people all over the UK, Ogilvy & Mather Japan has created for Adot.com an integrated social campaign, highlighting the fact that, today more than ever, homelessness is all around us.Adot.com is a charitable non-profit organisation that campaigns on social issues. Based on the insight that homeless people are becoming invisible on the streets of the UK, the campaign idea explores beautifully strange portraits of the homeless wrapped in Christmas lights.The spot has attention grabbing disruptive images that showcase this concerning issue in a completely different perspective. The campaign will be running in cinemas, TV, print, OOH and social media. On social media, several personalities such as Jon Snow, Barbara Windsor, Mitch Winehouse, Caprice, Russell Brand, and many others will be showing their support with the campaign’s hashtag - #shedlight.Take a look:https://www.youtube.com/watch?v=TqhH6KSD8j8A spokesperson from Adot.com said: “We aim to inspire people to change their perspectives on what they see and do. We ask people to take a moment to really look closer at everything and everyone in the world around us. "Credits:Agency: Ogilvy & Mather JapanChief Creative Officer: Ajab SamraiCreative Director: Ricardo AdolfoCopywriters: Ricardo Adolfo, Joel Cruz, Francesca Van HaverbekeArt Director: Ajab Samrai,Typographer: Maiya WiesterDirector & Photographer: Dan NathanProducer: Anthony Taylor & ASD LionheartEditing: Cut + RunClient: ADOT.COM team