LOG-ON runs GIF-style clips for expanded Harbour City store

To celebrate the reopening of its expanded flagship store at Harbour City, LOG-ON has launched a series of short videos as part of a branding initiative - Let's LOG-ON.https://vimeo.com/137318657The one-minute video is assembled by a series of short clips in GIF-style, presenting some of LOG-ON's flagship products in an interesting way. Six of which has been posted on LOG-ON Facebook Page in every two days with activation games inviting fans to response in order to win shopping coupons during the store reopening period.https://vimeo.com/137323568https://vimeo.com/137323879https://vimeo.com/137323880https://vimeo.com/137324020https://vimeo.com/137323569https://vimeo.com/137324299"We've identified four key words which represents our brand asset - happiness, surprise, entertainment and fun - to raise awareness of the brand and the revamped store. The concept of the GIF-style clips hinges on the insight that the young generation prefers bite-size entertainment, interesting visuals in stead of long videos," Bonnie Chow, head of marketing at City Super, told Marketing."Social media plays a big role in tapping the young segment which spends the most time with mobile. Snackable content is easier for them to digest on mobile devices."On the online front, an experience zone "Manual Factory" has been set up at the Harbour City branch where customers can decorate and personalise goods they purchased.[gallery link="file" ids="108153,108156,108155,108154,108157,108158"]Credit:Agency: Turn Plus & TURN CreativeArt director: Bonnie Chow/Tony HonCopywriter: Rudi LeungSocial team: Maxwell Ip & Dino ManProduction house: AnswerMark