Local government urges young Singaporeans to follow their passion

SkillsFuture Singapore has launched the “What’s your #skillsfuturestory?” campaign, a national movement aimed at inspiring Singaporeans to pursue their passion, and develop their skills and talents to achieve their career goals. It has worked with Dentsu Singapore for the campaign.With the objective of inspiring Singaporeans to keep learning and striving towards skills mastery, the campaign showcases a series of individual films, featuring three Singaporeans, in different stages of life, who are in pursuit of their passion. Embarking on a learning journey with SkillsFuture initiatives, they are able to maximise their potential by embracing lifelong learning to ultimately achieve success in the careers they’ve always dreamt of.The campaign was launched in September and will run for three months across television, print, outdoor and online mediums.Patricia Woo, director of corporate & marketing communications of SkillsFuture Singapore said, “At the heart of the campaign lies the real success stories of everyday Singaporeans, and what drove them on their journeys of self-improvement and skills mastery. These personal stories help deliver a credible and powerful message of the positive impact made on individuals as they embrace the spirit of lifelong learning.”“It’s been an incredible learning and inspiring journey working on this movement,” said Rosalynn Tay, CEO of Dentsu Aegis Network Singapore and Dentsu Singapore. “In the process of producing these stories for the campaign, it definitely has encouraged all of us to reflect on our own stories and how we could strive to be better individuals. And we are sure it would do the same for many others.”