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Local brands get festive this holiday season

Christmas is not only a season of giving but also a season of reconnecting with loved ones. As such, these two aspects are, without a doubt, present in campaigns and ads that are running this festive season.

Here is a look at some Christmas campaigns that warmed the hearts of consumers and tugged at their heartstrings.

1. Singtel

Singtel’s Christmas video titled “Ah Ma’s Christmas”, is a reminder to consumers to not let their digital devices get in the way of enjoying the company of their family and friends this holiday season.

Produced by BBH and directed by filmmaker K. Rajagopal, “Ah Ma’s Christmas” will be aired on Singtel TV and various social media channels until 30 December 2017.

The short film follows a grandmother who goes about Christmas preparations alone, as her family members are caught up with their own lives and preoccupied with their mobile devices. While feeling both neglected and excluded, she chances upon an unused phone and resolves to get connected like the rest of her family.

Little does she count on a video recording of herself on Christmas Eve finding its way back to the family, triggering the final scene where the family learns to lay down their devices and reconnect with grandma. The film also celebrates technology’s ability to bridge the generational gap, as is seen when grandma gets the hang of her smartphone.

The Facebook video garnered over 1.8 million views, 33k reactions, 17,223 shares and 895 comments at the time of writing. Netizens’ reactions to the video were positive, with some agreeing that individuals should spend more time with their families instead of focusing on their mobile devices.

2. DBS

DBS’s latest Christmas campaign aims to give its customers more reason to spend on its cards this festive season by giving a cheeky twist to gifting.

Conceptualised and produced by Tribal Worldwide, the campaign runs on social media, cinemas, radio, digital, print and out-of-home channels. A 45-second Facebook video dramatises the disdain-happy-disdain emotions and humour that comes along when consumers buy gifts for unlikely friends.

The video garnered over 292k views, 1.3k reactions, 147 shares and 24 comments at the time of writing. Reactions from netizens were mainly positive, with many viewers commenting that the ad was humorous yet relatable.

The agency also conceptualised the idea of Singapore’s first social media-powered gift dispenser machine named “Share wefies for pressies”, located at Ngee Ann City until 22 December 2017. This is to ensure there is on-ground presence for the campaign.

3. Costa Coffee

Costa Coffee collaborated with Singaporean calligraphy artist Souldeelight for the CostaChristmasMail campaign, to create limited-edition Christmas cards to be given away with every festive beverage purchase. This was in a bid to encourage Singapore to reconnect with the old school charm of mailing cards and letters through its Costa Christmas Mail initiative.

In a time where festive greetings are shared via WhatsApp or social media, and the only mail people seem to be receiving are bills, a handwritten card can be a refreshing way to make someone’s day.

As part of the initiative, customers can pen their holiday wishes to a loved one and drop it into the Costa Christmas Mail sack at any outlet. In a Facebook video, consumers reminisced about the joy experienced when receiving cards and letters in the mail as teenagers. They also confessed that they now have no clue where the nearest post box is and have not bought a stamp in years.

The video received more than 7.8k views, 68 reactions, 18 shares and three comments at the time of writing. The campaign will also be executed via Facebook and Instagram.

Additionally, Costa’s Christmas campaign also includes Christmas calligraphy workshops with Souldeelight and a self-service gift wrapping station.

4. Visa

Forgot your Christmas present? Visa has got you covered. The company unveiled a Facebook video, which garnered over 75k views, 444 reactions and 14 shares at the time of writing, depicting a seamless Christmas shopping experience.

In the video, the girlfriend hands the protagonist a Christmas present, who then realises he had forgotten to buy her one. He quickly reaches out to the Christmas tree behind him, which then hands the protagonist a present, signifying the efficiency and seamlessness that Visa and Amazon Prime bring to consumers when it comes to shopping.

View the video here:

What are some of your favourite Christmas campaigns? Share them with us!

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