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Local agency scoops Unilever account

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Unilever Singapore has appointed The Alchemy Partnership as its creative agency for multiple brands.The Alchemy Partnership's portfolio now includes Ben & Jerry's, Magnum, Cornetto and Wall's Selection. The agency will be handling creative duties for Singapore and was appointed without a pitch.The decision follows the agency's work on Ben & Jerry's since 2012.Kenneth Lau, brand manager (category lead) for Ice Cream Unilever Singapore said The Alchemy Partnership "excelled in execution in point-of-sale display advertising for Ben and Jerry's as well as sound project management, especially from the client-servicing department."Alvin Wong Twei, Alchemy's CEO said: "Our key suit on this, Gracy Mathovani, will be tasked with building a stronger team to take on this challenge and maintain high standards in marketing these brands."

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