Moving from big data to #SmartDataSG

While in the past, data was thought of as a function only meant for the privileged big businesses because of the high costs associated with it, today smaller players are also adapting and embracing data. Businesses know that tapping into the right information and understanding the customer, is a stepping stone for success.Nonetheless, as we enter the next phase of data, segmentation still remains a challenge. Companies know now that quality definitely outweighs quantity, and data driven marketing is now less about collecting terabytes of information from thousands of touchpoints and more about putting data into context and purpose, to drive smarter business decisions.That is why we are launching our inaugural Smart Data conference, where we gather industry experts to share practical tips, and case studies on how to evolve and adapt better data strategies.Check out the live conversation happening below:#smartdatasg Tweets [gallery ids="195325,195326,195327,195328,195329,195330,195331,195332,195333,195334,195335,195336,195337,195338,195339,195340,195341,195342,195343,195344,195345,195346,195347,195348,195349,195350,195351,195352,195353,195354,195355,195356,195357,195358"]Read also:It’s not just about real-time, it’s about the right-time