Global lingerie brand Triumph has named American actress Liv Tyler as the face of Triumph Essence for its global campaign this Autumn Winter 2017.
Taking on the theme of “Opulent Art Nouveau”, the new campaign has been photographed by fashion photographer, Rankin, who celebrates female sensuality and body confidence.
Suzanne McKenna, global head of brand, Triumph, said: “Liv Tyler encapsulates everything synonymous with Triumph Essence. Beautiful, elegant and exuding female confidence. She truly is a modern woman in every sense, a mother and actress with a fierce sense of femininity that women across the world can relate to. It is her genuine spirit that translates into our new campaign and we are thrilled to be working with her.”
Tyler said: “I am so honoured to be working with Triumph, a brand I have known and admired for so many years. I can’t wait to see it launch later this year.”
The Triumph Essence campaign will run on print, online and in retail from October 2017 and follows the launch of the recent global Triumph brand campaign, “Find the One for Every You”, which also shot by Rankin.