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Liv Magazine launches in Hong Kong

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Hong Kong’s health and fitness scene has grown rapidly in recent years and Sarah Fung, former managing editor of city living publication HK Magazine, is looking to capture this growth with the newly launched publication Liv Magazine.With an initial print run of 10,000 copies, the monthly English-language magazine will be distributed for free in wellness-related venues across Hong Kong.The magazine will predominantly feature fitness, nutrition and wellbeing, with regular articles on wellness travel, spa and sustainability to ensure that every aspect of wellness and lifestyle is covered.“Hong Kong’s professional elite are turning away from their traditionally excessive lifestyles like never before," Fung said. "They are channeling their energy into health and fitness."She added that people are realising that health is their most important investment, particularly in a city like Hong Kong where stress, pollution and big entertainment budgets can take a toll. "Liv Magazine empowers Hong Kong’s professionals to make healthier choices, enabling them to live a healthier, more enriched life”.

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