Isobar founder and global chief strategy officer Jean Lin has been handed the additional title of Asia Pacific CEO to oversee a network of 500 digital focused staff.
Lin has been a key part of Isobar’s new global strategy and restructuring earlier this year, which saw Aegis’ digital agencies in 30 markets merged under a since Isobar structure.
Soon after the restructure the agency won Sprite globally and was appointed to handle the SK-II global digital assignment, led out of Isobar Asia Pacific.
Mark Cranmer, global CEO of Isobar, said the agency’s future as a pioneering global agency will be defined by its success in the Asia Pacific region.
“Jean is a true visionary and pioneer of our dynamic industry,” Cranmer said. “She has played a pivotal role in defining the global vision and ambition for our Isobar agency network and there is no one better in the world to ensure that the inherent vitality of the APAC region helps Isobar fulfill its global vision.
This new role is in addition to Lin’s current role as global chief strategy officer and is effective immediately.