Volkswagen Passenger Cars Malaysia (VPCM) made a new industry record this week, when all of its 12 limited edition Beetles posted for sale on Lazada Malaysia were sold out in just 20 minutes.
Its first car was bought within just 26 seconds after Lazada Malaysia’s Online Revolution mega-sale flagged off in the midnight of 12 December 2017.
These limited edition Beetles, that were sold exclusively on Lazada cost RM112,1121 each. They come in two designs, the “Herbie 53” (in pure white and white silver), and the “hot bug” (in tornado red). All of them come with a five-year manufacturer warranty and five-year roadside assistance.
Each set of hot wheels comes with a 1.2-litre turbocharged TSI engine with output of 103.6hp, 7-speed, dual-clutch direct shift automatic transmission that powers a maximum torque of 175 Nm. To ensure a comfortable and luxurious ride, all the cars are fitted with a leather-wrapped multi-function steering wheel, a 5.8″ touchscreen ‘composition colour’ with USB, bluetooth and eight speakers; and seat trim covers in ‘pepita’ fabric.
Lazada Malaysia’s chief executive officer Hans-Peter Ressel said this first-of-its-kind partnership in the country represents a new era of car shopping.
“For us to sell all 12 Beetles in less than 30 minutes shows how shoppers in Malaysia and Southeast Asia are digitally savvy and underscore the important role that Lazada’s Online Revolution is playing to give middle-class consumers an unprecedented access to the world’s widest range of products that were previously never available to them,” Ressel said.
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