Feminine care brand Libresse is saluting Malaysian women with a year-long digital campaign entitled Shine On.
Targeted at younger women, the campaign features an interactive music video, developed to recognise the strength and multi-dimensional aspects of being a woman, and to salute the courage and characteristics of women that act as an enabler to further achieve with confidence
“My size did bother me for a while, maybe that’s why I needed to prove to myself and everyone that there’s more to me than what they see physically,” said Malaysian celebrity Adibah Noor, who stars in the video together with three ordinary Malaysian women leading extraordinary lives, having conquered adversity in life.
The video is featured on Libresse’s official YouTube page.
Besides the video, Libresse has also gone on-ground in a special street tribute in April, when its team, dressed in pink and black, gave away pink roses and Libresse samples to female passersby.
The campaign was executed by McCann Erickson and OMD Malaysia.