Lexus appoints public relations partner for Singapore market

Automotive brand Lexus has appointed The Ate Group as its public relations agency in the Singapore market. The appointment was effective since February 2017 and will be for one year on a retainer basis.The agency will be tasked with working closely with the brand to develop public relations strategies in a bid to build Lexus into a brand synonymous with creating “Amazing Experiences”.  The account will be led by Lee Sin Yee, account director at The Ate Group.The account win adds Lexus to the agency’s client portfolio, which includes past and present clients such as Odette, Rémy Cointreau, TWG Tea, Asia's 50 Best Restaurants, Hermès, Vertu, ITC Hotels and Raffles Hotel Singapore.The Ate Group, founded in 2006, is a Singapore-based integrated communications agency that manages local, regional and global campaigns for companies drawn from the F&B, hospitality and lifestyle industries.