Levi's Cheung starts a PR agency

Ex-head of media relations and corporate affairs at Levi Strauss & Co Asia Pacific, Mylinh Cheung has started her own public relations firm, Epic Communications.The agency was launched in October this year, shortly after she exited the denim brand company.Cheung declined to name her current clients but said that her target markets consist of the Asia Pacific region with focus on Singapore, Hong Kong/China, Indonesia, Australia and New Zealand.The agency will specialise in culture and lifestyle, travel and tourism and technology and E or M-commerce, she added.The agency will gravitate towards providing PR services for start ups as well as established companies with start up brands, products and services, across all sectors, she said."I started Epic Communications because now is the right time in my career trajectory and I feel very confident in the breadth and depth of my years of experience to be able to offer our clients the right PR support to enable their dreams and missions," she said.