Letv Sports acquires exclusive Premier League rights for the next three seasons

In its most aggressive move ever to tap the Hong Kong market, Letv Sports has acquired the exclusive broadcasting rights of the Premier League in Hong Kong for the next three seasons, starting next year.This marks the world’s first example of the exclusive broadcasting rights of the Premier League being granted to an internet company in a region.“This is yet another showcase of our commitment to the Hong Kong market for Hong Kong people. We will continue to bring the best device and contents to cater to the taste of the local users,” said Tin Mok, vice-president of Le Holdings.Letv Sports will provide 4K webcasting on a selection of games for the 2016-2017 season. The platform will also make use of multiple signals, games, services and commentaries in multiple languages and ways of interaction to provide a diversified event-watching experience to users.Richard Scudamore, executive chairman of the Premier League, added: “A mature market for the Premier League, football fans in Hong Kong are well known for their significant numbers and consumption ability.”