Leo Burnett SG bags campaign duties for Orchard Road Christmas light up

Leo Burnett Singapore has bagged duties for the upcoming annual “Orchard Road Christmas Light Up” campaign.For the second year running, Orchard Road Business Association (ORBA) has retained Leo Burnett Singapore together with production company Kingsmen to bedeck Singapore's main 2.2-kilometre shopping strip with festive Yuletide ornaments and lights.Leo Burnett Singapore beat out nine other agencies to lead the multi-platform campaign, which includes creative concept development for overstreet designs and marketing collateral such as above the line executions, below the line executions, OOH and digital.“We are happy to be working again with ORBA and be part of this much-anticipated annual tradition, which is now on its 34th year. This year’s Christmas Light Up will even be more dazzling,” said Serene Koh, general manager of Leo Burnett Singapore. “We also had tremendous support from Prodigious in producing the visual renditions in a short period of time.”Since it started in 1984, the Orchard Road Christmas Light Up festive display has become a signature attraction – an annual tradition – that both locals and tourists from all walks of life gleefully anticipate every year.