Leo Burnett has once again won top honours at the HK4As 2014 Kam Fan Awards, taking the top gong for its â€śGift Boxâ€ť campaign for The Salvation Army and Crown Relocations.
The campaign also claimed the Promo and Activation Kam Fan, two Golds in Packaging Design and Best Small Budget Campaign, plus one Silver in Media Single – Best Use of Ambient.
Meanwhile, the winner of Film Kam Fan went to McCann Worldgroup Hong Kong for City Chain’s Penguin campaign, which also secured two Golds in Film / Radio & Audio Crafts – Chinese Copy and Film / Radio & Audio Crafts – Direction and a Silver in the TVC Film Single – Corporate Image & Branding category.
HK4Asâ€™ Kam Fan Awards 2014 gave out nine Golds, 18 Silvers and 47 Bronze awards in total.
One of the jury leads Akira Kagami, executive advisor at Drill Inc Japan, said contestants were really strong this year.
“We chose the Grand Kam Fan for its message to the industry that can encourage and inspire, especially the younger generation. This winning work is a very good idea that can move the people and change the world.â€ť